Fortis Life Sciences
Traffic and revenue growth were constrained by limited discoverability—driven by a lack of AI-ready schema, an unclear information architecture, and a site experience that didn’t effectively capture or convert demand across channels.
Growth Strategy
Website
Rebuilt site architecture, schema, and UX to improve discoverability and conversion
Social Media
Launched segment-specific campaigns
NEW SALES
Implemented a quarterly promotional engine across all channels.
ADS
Activated full-funnel, multi-channel marketing
increase in monthly website traffic
6% ecommerce revenue growth (in the first quarter after launch)
35% cost per click (CPC) reduction
52% cost per conversion decrease
2.2x increase in conversion efficiency