Croft + Company
CEO Croft Edwards approached his second book with two clear purposes: to establish a definitive thought leadership platform in a highly specialized market and to serve as a strategic growth driver for Croft + Company. The objective was to elevate authority, expand market awareness, and generate measurable demand through a coordinated, credibility-led launch.
Growth Strategy
Built the strategic foundation by defining positioning, shaping a market narrative, and creating a unified brand
Designed and executed a full demand engine across web, email, social, paid media, Amazon Ads
Website
Custom landing pages and checkout flows designed for conversion.
Social media
Structured organic & paid content across multiple platforms.
Multi-step launch sequences and targeted Amazon ads.
Increased visibility through paid advertising and demand generation
Exceeded launch-month book sales targets
Challenge
A new book launch required category visibility and credible early sales momentum against established titles and limited launch windows.
Approach
NoBull Strategies built launch positioning for discoverability and early adoption—clarifying the offer, sharpening messaging, and sequencing visibility across channels that matter at launch.
Outcome
The Liquid Accordion reached #1 New Release status in two Amazon categories and exceeded initial sales expectations.
Key Takeaways
- Launch visibility compounds when positioning, category intent, and timing are engineered together.
- Early adoption signals (rank, reviews, sales velocity) are a system—not a single campaign.
“We needed the market to find the book quickly—and they did.”
FAQ
What results did the Croft Edwards launch achieve?
The Liquid Accordion reached #1 New Release in two Amazon categories and beat early sales expectations.