Bethyl labs
Bethyl needed to accelerate ecommerce growth and increase order value, while building a scalable model where service engagement drives repeat product purchasing across all customer segments.
Growth Strategy
Launched 6 multi-channel campaigns in 6 months across key segments
Rebuilt PPC and search strategy
Implemented a promotional engine to drive conversion and repeat purchase
Website
Custom landing pages for 6 different campaings
Social media
Structured organic & paid content across multiple platforms.
Emails & ADS
Multi-step launch sequences and targeted Amazon ads.
3x growth in marketing database
Improved campaign efficiency and spend performance
Established a repeatable, multi-channel revenue engine
Challenge
Ecommerce performance lagged growth targets. Acquisition, conversion paths, and offer structure were not aligned, leaving revenue on the table across key product lines.
Approach
NoBull Strategies restructured the commercial approach: clarified positioning, tightened conversion architecture, and aligned campaigns to high-value product journeys so acquisition and AOV worked as one system.
Outcome
The business saw improved performance across acquisition, conversion, and average order size—creating a clearer path to scalable ecommerce growth inside the Fortis Life Sciences portfolio.
Key Takeaways
- Aligning acquisition with conversion architecture lifts ecommerce revenue faster than channel spend alone.
- Offer and AOV design must sit inside the same commercial system as traffic generation.
- Life-science ecommerce grows when product journeys map to buyer evaluation behavior.
“The commercial system finally matched how our buyers actually evaluate and purchase.”
FAQ
What was the primary goal for Bethyl Labs?
Grow ecommerce revenue and increase average order value by restructuring the commercial approach.
What did NoBull Strategies change?
Positioning, conversion architecture, and campaign alignment across key revenue drivers.