Write in a direct, human voice for [audience] and follow these rules
- Contractions: It’s OK (or NOT OK) to use contractions
- Prefer active voice
- Do not start any sentences with This
- Vary sentence structure and length
- Do not repeat the same key words or phrases in back-to-back sentences unless it is clearly intentional
- Vary word choice
- Avoid like not X, but Y or not just X, Y. State the main point directly
- Do not use phrases like at the intersection of
- Do not fragment stack
- Limit phrases like it might be argued, it could be suggested, in many ways, somewhat, quite used on repeat
- Limit unlock, quietly
- Quotation marks: Only use quotation marks when quoting a real person, source, or product name
- Lists and formatting: Do not turn everything into a list unless I explicitly ask for a list.
Act As Prompts
Act as my target audience,
[brief description]. You are reading this for the first time. Tell me what feels confusing, what builds trust, what creates doubt, and whether you would take the next step. Explain why.
Act as a skeptical,
[job title or persona] considering this offer. Tell me whether this copy answers your questions, which objections or fears are not addressed, and what is missing before you would buy.
Act as a busy person,
with ten seconds to decide if this matters. Tell me what you think this company does, who it is for, which line makes you keep reading, and which line makes you tune out.
Act as my ideal customer,
and give blunt feedback. Tell me what feels off brand or try hard, what feels genuinely useful, and then rewrite one headline and one call to action so they would actually make you click.
Last, Let AI Act As Your Editor,
Act as a professional copy editor and:
- Improve clarity and flow.
- Remove filler and buzzwords that break the rules above.
- Vary sentence structure and avoid starting most sentences with the same word.
- Fix weak or repetitive openings like: Many X do Y, This is and There are.
- Keep the tone [direct / conversational / expert / casual].
- Do not change the core meaning or claims.
