Fortis Life Sciences
Traffic and revenue growth were constrained by limited discoverability—driven by a lack of AI-ready schema, an unclear information architecture, and a site experience that didn’t effectively capture or convert demand across channels.
Growth Strategy
Website
Rebuilt site architecture, schema, and UX to improve discoverability and conversion
Social Media
Launched segment-specific campaigns
NEW SALES
Implemented a quarterly promotional engine across all channels.
ADS
Activated full-funnel, multi-channel marketing
6% ecommerce revenue growth (in the first quarter after launch)
35% cost per click (CPC) reduction
52% cost per conversion decrease
2.2x increase in conversion efficiency
Challenge
Traditional site structure under-served AI-era discovery and evaluation, limiting qualified traffic and conversion quality.
Approach
NoBull Strategies rearchitected the site for visibility and conversion—improving semantic structure, journey clarity, and how offerings map to buyer intent across search and AI surfaces.
Outcome
Qualified traffic increased and revenue growth followed as discovery and conversion worked as one system.
Key Takeaways
- AI-era discovery rewards sites with clear entity structure and evaluable proof—not just keywords.
- Life-science buyers need conversion paths that match how they research and validate suppliers.
“We stopped optimizing for yesterday's search behavior and built for how buyers actually find us now.”
FAQ
Why did Fortis Life Sciences need a site rearchitecture?
AI is changing how buyers discover and evaluate suppliers; the site needed to perform in that environment.
What improved after the engagement?
Qualified traffic increased and revenue growth followed from better visibility and conversion.