Croft + Company
CEO Croft Edwards approached his second book with two clear purposes: to establish a definitive thought leadership platform in a highly specialized market and to serve as a strategic growth driver for Croft + Company. The objective was to elevate authority, expand market awareness, and generate measurable demand through a coordinated, credibility-led launch.
Growth Strategy
Built the strategic foundation by defining positioning, shaping a market narrative, and creating a unified brand
Designed and executed a full demand engine across web, email, social, paid media, Amazon Ads
Website
Custom landing pages and checkout flows designed for conversion.
Social media
Structured organic & paid content across multiple platforms.
Multi-step launch sequences and targeted Amazon ads.
In 2 amazon categories
Increased visibility through paid advertising and demand generation
Exceeded launch-month book sales targets